Care provided to victims Essay Example for Free

Care provided to victims Essay Crisis intervention is care provided to victims of a crisis to help them adapt to the new challenges facing them. It is an urgent action taken to assist people overcome trauma resulting from a crisis. A crisis results from disruption of life, as we are accustomed. These disruptions present huge challenges to victims. In response they exhibit different characteristics. While change is constant in society, it presents challenges some of which resolve themselves out and others that require professional help. A crisis intervention center takes care of those who, when faced by these challenges, become disoriented and unstable. (Aguilera, Donna, C, 1998) The crisis facing Danville residents include anxiety, suicidal thoughts and trauma from domestic violence and crime. These problems are precipitated by rampant unemployment due to closure of some firms. The crisis intervention center will assist the community to overcome these challenges. It will have three main objections namely containing the spread of the crisis, controlling the resultant trauma of the crisis and try as much to help the residents adjust to the new challenges. To meet the needs of the residents better the center will be located in poor neighborhoods where the majority of these problems occur. It will operate round the clock in order to offer timely services whenever needed. The center will act promptly when our client is in need. We will take under our care victims of domestic violence or crime and counsel them to overcome their traumatic experience. We will assist to heal the emotional wounds acquired from their experiences. The main aim here will be to stop our clients from taking drastic actions with very negative consequences. Victims of violent acts are most vulnerable immediately after the horrific experience. They cannot think clearly and might take fatal measures. We will reassure encourage them to be more positive. At the crisis intervention center, we will offer residents advice on how to avoid the occurrence of such a problem in the first place. We will identify groups in society that are predisposed to domestic violence, eviction harassment and crime and try to lead them from such activities. We will encourage the vulnerable individuals to take action to avoid such problems when still early rather than wait till its too late The center will also provide clients continued counseling through the recovery period. Our aim is to as much as possible return the clients to the state they were in before the crisis occurred. We will offer them an opportunity to speak out confidentially about their experiences, and their feelings or reactions to the experience. We listen to their problems keenly and offer advice that would help them come to terms with the whole experience. We will organize support groups among the clients so that they can share and reinforce each other. We will also help the victims to move on after their traumatic experience. We will carry out follow up services to ensure full recovery. We will assist them to rebuild their lives providing the necessary encouragement and advice. We will help them to come up with workable solutions that would help them make necessary adjustments in life. We will not force decisions on them rather we will provide an enabling environment. Together we will develop solutions that stop the reoccurrence of the same problem. We will present the victims with the various options facing them and the consequences of each decision. This way they make informed choices. (Flannery, Raymond, et al,2000) Most of the residents who will come to our center will have other problems that are beyond our services. Such cases will be referred to the relevant institutions. Clients with physical injuries will be treated at the local hospital as we offer our services alongside. Those with mental instabilities will be referred to the mental health center for psychiatric help. Those with drug addictions will be referred to agencies that offer detoxification services such as the local Alcohol Anonymous for alcoholics. The center will coordinate with these agencies to provide an all round service. The center will rely on both professional staff and volunteers. Volunteers will be highly welcome due to cost constraints. We will encourage the local community especially past beneficiaries of the center to volunteer. Those who have been through the center will be more willing and optimistic to replicate their recovery on other members of society. We will also appeal to the Danville community to make donations to the center. The community should identify with the center and work for its success. In selecting staff, the center will look for individuals who are open minded and non-judgmental. These should be individuals who believe in the ability of others to change. They must enjoy working with people without any biases along class or race. They must be empathetic to the client’s predicament and possess a never give up attitude. For the professional staff, they need to have academic and professional qualifications from recognizable institutions. They should also be registered with the relevant professional bodies. Reporting skills and some legal knowledge will also be of much relevant. The center will regularly train its staff together with the volunteers. The training will focus on building counseling abilities and skills. We will train them on how to build and maintain client’s trust. Counseling can only take place in if there is enough trust and confidentiality. We also train them how to assist a client to open up listening keenly, non-judgmental attitude, and by softly prodding them. They should also keep reassuring the client. (mentalhealth. samhsa. gov) Offering counseling service is very strenuous and energy sapping work. It can also be very frustrating and heart breaking. Staff members become exhausted and loose motivation. They will face constant pressure as they try to solve clients’ problems. They put in long hours and this hurts their ability to play their other roles in life. Some of the patients may turn abusive while others may keep to their old ways no matter how had the social worker tries. The workers may feel that their effort and sacrifice is not fully appreciated or recognized. All these factors cause burnout. Burnout is a state frustration, loss of hope and a sense of failure. They feel that they cannot take it anymore and will have to quit. The center will put in place measures for the workers avoid or cope with the burnout. It will provide a mentorship program for the staff. The workers will be encouraged to form groups that provide a forum to share experiences and frustrations. We will also encourage them to eat well and engage in leisure activities. The management will also advise them to set their boundaries with their clients. The management will also improve on the work environment while showing appreciation for work well done. (Penson, Richard, T, et al, 2000) References National Mental Health Information Center. Training Manual for Mental Health and Human Services Worker in Major Disasters. Retrieved on18/10/07 from http://mentalhealth. samhsa. gov/publications/allpubs/ADM90-538/tmsection7. asp Flannery, Raymond, B. and Everly, George, S, 2000. Crisis Intervention: A Review. Continuing Education. Retrieved on 10/18/07 from http://www. icisf. org/articles/Acrobat%20Documents/TerrorismIncident/CrsIntRev. pdf Richard T. Penson, Fiona L. Dignan, George P. Canellos, Carol L. Picard, Thomas J. Lynch, Jr. 2000. Burnout: Caring for the Caregivers. The Oncologist, vol5. No5. Retrieved on 10/18/07 from http://theoncologist. alphamedpress. org/cgi/content/full/5/5/425 Aguilera, Donna C, 1998. Crisis Intervention: Theory and Methodology. New York: Mosby, 8ed

Essay --

Is this a quote that you would believe to be some one that would be considered an effective visionary leader â€Å" If you're afraid of the future, then get out of the way, stand aside. The people of this country are ready to move again.†. Ronald Reagan Ronald Reagan was one of our nations most effective visionary leader of the twentieth century, evident by his vision of â€Å"beginning a era of national renewal† and his relentless pursuit for world peace and the end of the Cold War. I will begin by first explaining why I believe Reagan was an effective visional leader by his use of the Transformational Leadership style and how it reenergized US government and the American public, and then describe his ability to understand diversity and how it was the key in setting the foundation to end the Cold War and to promote world peace. To view someone as a visionary leader you might want to have a little background on them as a man or woman, lest look at Ronald Reagan as t he man that became our Nations leader. Ronald Wilson Reagan was always in the front of the public eye; Reagan’s first passion was that of an actor. From 1935-1965 Reagan was involved with in radio broadcasting, television shows and was staring in over 50 Hollywood films. Through out his early years Reagan was seen as a leader evident by his selection as the student body President in high school and later on at Eureka (Illinois) College. He enlisted in to the Army Reserve as a Private but was soon promoted to Second Lieutenant in the Officers Reserve Corps of the Cavalry in 1937. He was call to active duty in the Army Air Force and assigned to the 1st Motion Picture Unit in Culver City California where was involved with making over 400 training films from 1942 thru 1945. ... ...large step towards world peace, thus this is way I believe he was an effective visionary leader. I have given you a little background on Ronald W. Reagan the man and a leader. Then I explained to you, two areas that I feel that make Reagan an effective visionary leader. The first area was how he effectively uses of Transformation Leadership style through his vision, thinking, charisma and caring approach inspired a nation to embrace and move forward after a decade of hardship. Seconded area I covered was how he fully embraced Cognitive/Behavioral and Demographic Diversity in accomplishing his vision of promoting world peace and setting the foundation to ending the Cold War. In closing I would like to leave you with this closing remake for Reagan: "What I'd really like to do is go down in history as the President who made Americans believe in themselves again.†

Marketing Research on Tea Industry in India

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea.Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture.In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs.It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the p acket teas trade in India.In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the l ower economic section of the Indians could afford.When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†.This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond.As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation.Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections.In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in IndiaBrooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers' lives.Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan)Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that's sprinkled with fresh green tea leaves.It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple's relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in IndiaBrooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re' marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondhealth. com/our-brands. asp 3.

Mamas Meal Product Category Restaurant And Ready to Eat Meals - Free Essay Example

Sample details Pages: 5 Words: 1443 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? Product name: Mamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s meal Product category: Restaurant And Ready to eat meals. Slogan: Yummy Food Mummy Food EXECUTIVE SUMMARY: The general image of Mamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Meals will be that it products are convenient, healthy and affordable. They are easy to use, saves time and can be used with a least effort. As defined in target market section that young males who are living far away from home canà ¢Ã¢â€š ¬Ã¢â€ž ¢t cook food and eating daily from restaurants is quite expensive, so our product is convenient to consume for these users. Similarly our product will also be convenient for working class because after working half the day they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want to get engage in long cooking process, we are providing them with an alternative of home cooking. They can enjoy a delicious healthy meal which is made in no time. INTRODUCTION TO SITUATIONAL ANALYSIS The product we have chosen for our advertisement is ready made meal. This may sound confusing at first, but what ready made me is a perfectly cooked meal that has a shelf life, it is a readymade delicious meal that is already prepared for you, all you have to do is simply warm up the meal. Foreign products like Heinz has been able to do this, they have a readymade soup that is preserved in a can, all you have to do is open up the can and pour out the soup and warm it up. We have created a similar product. Just imagine if you could have Achari chicken or Briyani that is ready made, and all you have to do is warm it up, there is no involvement of preparing the food, you just have to heat it up. We want to cater those who do not have the ability and time to devote towards preparing meal , for example bachelors, student who live in hostel or those females who find it always a tedious job to cook a meal after work one just has to Simply heat up a delicious meal that they bought from their local grocery store. We chose the product because we found it to be somewhat unique then other easy to make foods, if we where to look at KnNs nuggets or Maggie noodles , these two foods involve the effort of preparing the meal, they may be simple and a 2 step process in preparing the meal but it still requires time and effort. We want our customers to feel that when they come home all they have to do is warm up a delicious meal, a meal that is so tasty and made with love it feels as if your own mother has made it for you. Our customers should feel that there is a food that will be provided to them instantly. It is a way to care for those who wish to be look after of. For bachelors it may be the nostalgic moment of having a good warm meal prepared for them and the meal tastes just as good as their mother used to prepare for them. By adding the touch of love and care of a good cooked warm meal, we have decided to name our product à ¢Ã¢â€š ¬Ã‹Å"Mamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s Mealà ¢Ã¢â€š ¬Ã¢â€ž ¢, the meal is so good and feels as if it has the touch of love as if your own mother has prepared it for you. We are reaching out to our customers by the emotional appeal of their want and desires by satisfying it with our product. STRENGTHS: Don’t waste time! Our writers will create an original "Mamas Meal Product Category: Restaurant And Ready to Eat Meals" essay for you Create order There is scope for of growth of ready to eat meals as the demographics and trends are changing. New demographics like two- income households and single parent households. Wide varieties of dishes are going to be offered to cater to different taste buds. Hassle free and attractive packaging of our product will set us apart from our competition. WEAKNESS: Acceptability of this type of food by the potential customers. A general perception prevails that preserved food is unhealthy. Lack of awareness about the product. OPPORTUNITIES: Poor distribution of the competitorà ¢Ã¢â€š ¬Ã¢â€ž ¢s product can act as an opportunity for us. Out of 6 local supermarkets researched only 2 had the product available. Lack of advertising by the competitor can also act as an opportunity in order to attract customers. Diversify into other business lines like frozen foods and canned foods. Export our products to countries like U.K and U.S.A which has a large market for ready to eat meals. THREATS: Only one competitor present in the market and the moment namely freshmate. Other threats include frozen foods like k nà ¢Ã¢â€š ¬Ã¢â€ž ¢s, menus, low priced food restaurants like dogar, maggi noodles. THREAT OF NEW ENTRANTS: The market of our product is such that there is some threat of new entrants because the market seems very attractive due to only one direct competitor (Freashmate) in the local market. The other attractiveness for the new entrants is that the segmentation is also much defined. The product differentiation is also another important point because there is always a chance of a new entrant introducing something new in the ready to eat meals category. Then the product is not very expensive and it is a general routine product so the switching cost of the consumers is not high. One barrier to entry is the initial set up cost which is slightly high and so it can somehow reduce the threat of new entrants. Target Market and Consumer Profile For a company to accomplish success in its marketing efforts it is important for it to realize the need for segmentation. Segmentation can be defined as dividing a market into smaller groups with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes (kotler et al.13th edition). In todays world it would be wrong to assume that a company can cater to everyone in the market hence it is important for a company new or existing to segments its markets. Segmentation can be done based on several factors namely demographics, psycho graphics, geographic and behavioral. The market can be segmented in the following categories Target Market and Consumer Profile The market can be segmented in the following categories Demographic Age(18-24), (24-36) GenderMale, female Family size3 and more persons Family life cycleSingle, Married with children Income30,000 and plus EducationCollege, University LifestyleBusy, Social Psycho graphic Social Classmiddle class, upper middle class Socio economic ClassA1, A2,B* AttitudesQuality minded, looking for convenience Behavioral Occasionsregular BenefitsGood quality, good taste, Convenience User Status First time user PRICE AND DISTRIBUTION PRICING: Price plays a very important role in the success of any product. Our product Mamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s meals which is a ready to eat meal has only one direct competitor in the market while there are many other close substitutes. We are going to use a competitive pricing strategy because the price of our competitor is reasonable enough and another point is that we have an edge on Freshmate due to better and more impressive packaging which will look more hygienic, so the customers can get a better product in same price as that of Freshmate. Our traditional line of Mamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s meals will be available in two different SKUs, a serving for 2 and a serving for 4. Same goes for the Continental and Chinese cuisine line. The price of the traditional line SKU which will serve to 2 will be between Rs.225 to 250 and the SKU which will serve to 4 will be between Rs.300 to Rs.325. The Continental and Chinese line SKU serving to 2 will range between 300 to 350 and the SKU for 4 will be within Rs.400 to 450. DISTRIBUTION: The distribution of a product matters a lot because the more convenient it is for the consumers to buy your product from the market the higher the chances of success. In the case of our product, the distribution plays a very important role because the product of our direct competitor is hardly available in the market à ¢Ã¢â€š ¬Ã…“Mamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s mealsà ¢Ã¢â€š ¬Ã‚  is the product used on daily basis so we decided that we will place our product in grocery stores and bakeries as well so that the product will be in the range on our potential customers. We will also place our product in big stores or malls like CITIC Plaza, Guangzhou SM City Chengdu, Chengdu SM City Jinjiang, Jinjiang SM Lifestyle Centre, Zibo Hundred Years City We are going to use the above distribution channel because distribution in our competitive edge so we want to make sure that the product is reached to our customers and is distributed in all the places we actually want to so for that reason we are going to distribute our product our self to the retailers.